On Tuesday January 24, 2012, the Marquette Student Athlete Advisory Council also known as SAAC started the annual Cure for Kirby Fundraiser at halftime during the men's basketball game vs. USF. I thought it was an interesting and creative way to promote their cause and get a lot of people involved. MU athletics also tweeted about the cause in hopes of receiving donations from a variety of people. Marking using Twitter during a basketball game was a good idea because its a perfect situation to gather a group of people and express this cause.
The last method of promotion they used was handing out purple shirts to student-athletes to wear the displayed the cure for Kirby and all had contact information for people interested in donating. As fans left the game they were handed a piece of paper to make a donation. I even have my shirt on today!!!
