Monday, March 19, 2012

Ford Focus Park Assist


This Ford Focus advertisement is great because it shows off the unique feature of self parallel parking which I believe to be one of the greatest inventions ever. This ad appeared for European television so the license plates were European and the main person featured in the commercial was a minority. I enjoyed how the ad put emphasis on how easy the feature is used by showing him smiling and hands off the wheel. The music in the background was very subtle and relaxing which conveys the message of the ad that this car is different and will make your driving experience less stressful.

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