World in Your Hands

This is an intelligent advertisement for the new iPad. The idea of the commercial is that you could have the whole world in your hands with the new iPad that can do it all. The person on the commercial did everything from checking his email, to checking his daily schedule and used the map feature to find a location. They also started the commercial off by showing pictures as a way to demonstrate the improved pixel in-screen quality which the new iPad is known for. The purpose of the ad was to show how accessible and user-friendly the iPad could be. It shows its great versatility through the many features you have access to and a few are shown in the commercial.